All the ideas we never work on

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com

This is funny:

Your day starts in Salesforce. You have to email a bunch of people. You briefly contemplate a business idea you have that will totally kill Salesforce and Facebook at the same time. But you need a technical co-founder. Eventually you’ll get to it — after all, you’re smart and destined for greatness yourself. And your friends all tell you how you should start something someday.

Your 27-year-old CEO calls an ad-hoc all-hands meeting and regales about company culture and how your mission is to “kill email because it’s broken”. He wants to make every enterprise company in the world switch to your product. He’s never worked for an enterprise company, or any other company at all.

The sales team got rowdy the night before. They missed their quota, but it was not their fault — it was implementation’s fault for fucking up a major deal. Also — marketing didn’t send them enough inbound leads for them to hit quota. Maybe next quarter. You trade emails with your college buddies on Gmail about how ridiculous Kevin Durant is for joining the Warriors. You come to realize email is working just fine for you. You feel depressed for a moment. Your summer intern is trying to figure out a Snapchat strategy.

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