Creating Personas for User Experience Research — these need to be very specific

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com

I really like this video (created by friends of mine). It makes clear that you have to be very detailed when you talk about a persona that you want to design a product for. The goal is to create empathy, within your company, for this persona.

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