Excessive praise marks corporate peaks

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com, or follow me on Twitter.

Articles like “Can Anything Stop The Facebook Juggernaut?” define corporate or national peaks.

In 1986 IBM recorded the largest profit ever recorded by any corporation in the the history of the world. Nothing would ever be able to compete with IBM. The media was in a swoon about how amazing IBM was. But IBM was already losing ground in the PC market, and they were losing ground in electronics to the Japanese. In 1993 IBM was struggling to avoid bankruptcy.

Circa 1991/1992 there were articles about how Japan was taking over the world and nothing could ever compete with them because they were relentless. But the early 90s marked the beginning of global retreat for many Japanese companies (with a few exceptions, like Toyota).

In the late 90s nothing could stop Microsoft, yet the late 90s marked the beginning of the era when Microsoft’s momentum began to fade.

Somewhere around 2006/2007 Google was the most perfect collection of human beings that had ever thought to work together and nothing anywhere, ever, would ever be able to even conceive of an idea that could compete with Google.

In 2010 Facebook is an unstoppable juggernaut and nothing will ever be able to match the unbelievable genius that runs this organization.

In 2014, we will be told, MingaMingaYXZ corp is run not by mortals like you and me, but by people so inhumanly smart they must really be gods that have temporarily taken human form.

Then in 2016 we will be told that MingaMingaYXZ secretly had problem “abc” the whole entire time, and so they never really had what they needed to compete against ZunkZunk corp.

Around that time, the media will tell us that ZunkZunk corp is, of course, run by people of such incomparable brilliance that aliens from the future are probably traveling back in time to beg for advice on how to deal with the problems they face a million years from now.

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