Facebook hires Gehry to build a new office

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com, or follow me on Twitter.

I am usually suspicious of a company that hires a famous architect to build a fancy office. Surely the money could go to something more important? But when your workers are creative types, the office building becomes a statement about why they should want to work with you. Also, I generally trust those companies that are still run by their founders.

Saying Gehry designs “awesome” buildings is easy. His designs are so different (from the norm, not each other) that they force you to comment. But the young and scrappy Facebook — the one who gave David Choe FB stock for tagging up its walls — probably wouldn’t have done this (they couldn’t have afforded it, first of all) because it’s just so damn typical of a big public company trying to fake cool. Asking Gehry to design their latest building is the classic no-taste-masked-as-taste, socially accepted anti-establishment move.

Post external references

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    http://www.gizmodo.com.au/2012/08/frank-gehry-is-designing-facebooks-new-office-building-and-thats-sad/
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