Gender misrepresentation in advertising agencies

(written by Lawrence Krubner, however indented passages are often quotes)

It is puzzling that the ad agencies don’t promote more women, given how many consumers are women.

I saw a stat recently that had me pondering deeply: “85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women.” I believe they’re talking the major ad agencies here, the Madison Avenue variety, but still.

This all seems more off-balance than a one-legged unicyclist. And while I’m not sure it’s completely accurate (85% of brand purchases…really?) it’s definitely closer to the truth than saying that the lead creative roles in the ad world are a 50/50 split between men and women.