September 23rd, 2017
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Not only was it not communicated when or why the videos were demonetized, but it also affects Dunn and Raskin’s respective bottom lines by removing an important revenue stream, she said.
“It paid my rent and went towards paying our crew, who obviously deserve to be compensated for their labor,” Dunn said.
A Sept. 18 article in Forbes magazine calls the situation the “Adpocalypse,” because several controversies have apparently made advertisers nervous, causing some to pause their ad campaigns.
The article details the appeal process for creators, which YouTube encourages, but includes the caveat that not every appeal will get a human reviewer.
“If you think we got it wrong and your channel has more than 10,000 subscribers, you can appeal, and we will review your unlisted video regardless of view count. We do this because we want to make sure that videos from channels that could have early traffic to earn money are not caught in a long queue behind videos that get little to no traffic and have nominal earnings,” the company said.
And it’s not just LGBTQIA creators calling out YouTube: Video game content creators, conservative channels, and evangelical Christian channels are upset about the demonetization.
Dunn said her situation has not been resolved, and that given the new standards, she and Raskin will probably cut back on producing videos for the platform. But other creators who depend on YouTube revenue may not have the option.
“Allison and I may go down to one video a week from our usual two because the platform seems to hate the content we make — LGBT and mental health videos,” Dunn said. “We make money other ways luckily, through branded deals or selling TV shows. I made a good chunk from my two book deals last year. But many YouTubers don’t have other revenue streams so they rely on Patreon (which is hit or miss) or merch, which is also a gamble. It just makes no sense.”