Gregory Dal Piaz writes his own articles?

(written by Lawrence Krubner, however indented passages are often quotes)

I’m currently working on a contract on Wine Spectator, so I’m getting to know the various websites devoted to wine. One of the competitors is Snooth, started by Gregory Dal Piaz. I notice there are articles such as this one: Talking with Chiara Lungarotti — Women in Wine: Umbria’s ambassador. The byline is Gregory Dal Piaz. Is it possible that the founder really finds time to write the articles, as well as run the business?

This is well written:

That desire to bring the best of Umbria to the world stage also started a search that led the family to Montefalco and, more specifically, the Turrita di Montefalco, where the family owns 20 hectares of biodynamically farmed vineyards, again blending tradition with a forward-thinking vision. Here, Sagrantino, perhaps Umbria’s most important red grape, is gently handled in a state-of-the-art, gravity-flow wine cellar. Another project begun by Giorgio in the early 1990s has been nourished and brought along by his wife and daughters, fulfilling a family-held vision.

Some of this pride of region has to stem from what the Lungarotti family, and Giorgio in particular, achieved with their Rubesco Riserva Vigna Monticchio. This hilltop vineyard with its western exposure allows Sangiovese to thrive in a climate that is distinctly hotter than that found amongst the hilltops of Tuscany. Still aged in barrique (25% new), Vigna Monticchio was, and remains, the quintessential blend of tradition in its use of Sangiovese and a rather high percentage (30%) of Canaiolo, and a forward-looking vision that embodies Lungarotti.

The hillside known as Vigna Monticchio was once the sloping basin of a huge lake. The resulting basin offers a mix of sandy and clay soils over a limestone base that require differing combinations of vine clone and rootstock. In light of this variation, and in effort to preserve some continuity over the years, the 250 or so hectares of vineyards have undergone a long term replanting schedule, averaging 10-12 hectares per year, with rootstock and clones specifically selected for each vineyard block.