If you miss the boom, your business will decline

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com


Retail historians date the start of [Montgomery Ward’s] decline to the postwar boom of the 1950’s, when its rival, Sears, Roebuck & Company, moved aggressively into the then nascent suburbs, while Ward, under the steely leadership of its then chief executive, Sewell Avery, hoarded cash and waited for a second Great Depression.