Online beauty gurus have become much more reliable than brands

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:, or follow me on Twitter.


This seems to mirror general consumer consensus that online beauty gurus have become much more reliable than brands. The brands are, in turn, increasingly reliant on bloggers for marketing.

The beef stems from a Vogue roundtable published on Sunday in which several editors discussed Milan Fashion Week and denigrated style bloggers in the process.’s chief critic Sarah Mower turned a nose up, stating, “The professional blogger bit, with the added aggression of the street photographer swarm who attend them, is horrible, but most of all, pathetic for these girls.”

Despite the criticism from elitists, the point of Pixability’s study is that online beauty and fashion influencers, who’ve essentially pulled up their own seat at the table to which they’re widely un-welcomed, aren’t going anywhere.

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