March 1st, 2015
(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: firstname.lastname@example.org
When I quit my job to pursue my startup, I moved into a co-working space in Brooklyn and sat across a real estate broker. One day, he told me he wanted to have a website that his clients could log into and view available properties to rent over a map based layout. He talked to some development shops and got quoted for $X. $X turned out to be significantly greater than his budget and twice as much as what I would do it for. I took him out for coffee and told him just as much.
And I got my first deal.
In the age of phone calls, email, and remote working, I can’t stress enough how much my clients value a personal presence. Being in the same office and sitting across the same desk considerably increased my first client’s comfortability in working with me. Meetings with pencil and paper and white boards are very powerful. If something went wrong for any of my clients, they knew exactly where they could find me. This made a risky calculation—paying thousands of dollars to someone they had never worked with for something they couldn’t directly control—much less riskier.