April 11th, 2015
(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: firstname.lastname@example.org
A year or so ago, I was a guest lecturer in NYU’s Intro to Journalism class, 200 or so sophomores interested in adding journalism as a second major. (We don’t allow students to major in journalism alone, for the obvious reason.) One of the students had been dispatched to interview me in front of the class, and two or three questions in, she asked “So how do we save print?”
I was speechless for a moment, then exploded, telling her that print was in terminal decline and that everyone in the class needed to understand this if they were thinking of journalism as a major or a profession.
The students were shocked — for many of them, it was the first time anyone had talked to them that way. Even a prompt from me to predict the date of Time magazine’s demise elicited a small gasp. This was a room full of people would would rather lick asphalt than subscribe to a paper publication; what on earth would make them think print was anything other than a wasting asset?
And the answer is “Adults lying to them.” Our students were persuaded to discount their own experience in favor of what the grownups who cover the media industry were saying, and those grownups were saying that strategies like Kushner’s might just work.
When you have an audience mostly made up of nostalgists, there’s not much market demand for unvarnished truth. This kind of boosterism wouldn’t matter so much if it were only reaching weepy journos whose careers started in the Reagan administration. But the toxic runoff from CJR and Nieman’s form of unpaid PR is poisoning the minds of 19-year-olds.