Robyn Exton keeps moving forward

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com

I’ve been surprised that so many dating sites were started by men, and so few by women, so this is an interesting story:

Her, the queer dating app for women, has today announced that it will be available nationwide.

Her is a dating app that puts a strong focus on content, specifically curated for and dedicated to queer women, whether they’re bi-curious or as gay as a rainbow.

Her was previously available in seven cities across the country, only activating those cities after a certain threshold of requests were reached per city. But founder Robyn Exton says that the app has seen triple the requests in the past two months than it was seeing before, with at least 5,000 requests in most cities across the country.

Given that demand, the company decided to cut it out with the request form and simply open the app across the whole of the United States.

One of the bigger challenges for dating apps is density of users. If a new potential user signs up and finds themselves in an empty room, it’s almost certain that that user will hit the road and head for a different platform. To combat this, many apps use a similar request functionality to make sure there will be enough potential dating candidates available in a given market.

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