Startups are different, and the job roles are different too

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:

Steve Blank continues to make the case that jobs in a startup are very different than jobs at an established company:

Companies Have Titles to Execute a Known Business Model

I offered that in an existing company job titles reflect the way tasks are organized to execute a known business model. For example, the role of “Sales” in an existing company means that:

there’s a sales team executing

a repeatable and scalable business model

selling a known product to

a well-understood group of customers

using a standard corporate presentation

with an existing price-list and

standard terms, conditions and contract

Therefore the job title “Sales” in an existing company is all about execution around a series of “knowns.”