Svbtle was a final attempt to keep blogs alive

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:, or follow me on Twitter.

I find it very sad that the era of experimentation on the Web has come to an end. We won’t be seeing much like Svbtle ever again:

Dustin Curtis is a developer, designer, and blogger who has accomplished the rare feat of getting a blogging platform off the ground. Called Svbtle, it launched in early 2012 as a sort of application-required Tumblr — a few tech thought leaders using a uniform minimalist theme to publish long posts. But it’s grown to more than 200 writers and raised an undisclosed amount of money, Curtis announced today, from early-stage investors including SV Angel, CrunchFund, and Betaworks in what appears to be a second round of funding. It had previously also raised money from angels including Y Combinator, where Curtis was an alum.

What’s different about Svbtle from LiveJournal, Pownce, Vox, Posterous, if not or Myspace or even Twitter? Unlike the many other sites over the years that have tried to marry content management systems and social networking features, Svbtle is trying to serve professional-level writers. Instead of making money by selling ads around unlimited mixed-quality content (the Facebook model), it hopes to figure out the high-quality business, as I covered back in March.

The CMS gets out of your way so you can focus on your words. There’s a pane for writing down story ideas and a simple text editor that lets you easily preview and toggle to publish. Each author gets a unique logo (Curtis’ is a lightning bolt, MG’s is a lemon), and the Svbtle theme also comes with a Liking mechanism — hold your cursor over the “Kudos” circle to the right of each article and you’ll give the author a point. It doesn’t do more at this point, but maybe he’ll make a leaderboard out of it one day.

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