The data that Uber hides

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com

Uber has deleted some blog posts, in particular this one:

Recently, I have come to understand that some of you may have—and I’m not pointing any fingers here or anything—on occasion found love that you might immediately regret upon waking up the morning after. Let’s talk about that. In times of yore you would have woken up in a panic, scrambling in the dark trying to find your fur coat or velvet smoking jacket or whatever it is you cool kids wear. Then that long walk home in the pre-morning dawn. But that was then.

The world has changed, and gone are the days of the Walk of Shame. We live in Uber’s world now.

One of the neat things we can do with our data is discover rider patterns: are there weekend riders that only use Uber post-party? What about the workday commuters who use us every morning? It was while playing around with this idea of (blind!) rider segmentation that we came up with the Ride of Glory (RoG). A RoGer is anyone who took a ride between 10pm and 4am on a Friday or Saturday night, and then took a second ride from within 1/10th of a mile of the previous nights’ drop-off point 4-6 hours later (enough for a quick night’s sleep). (This time window may not be the best, but small changes don’t change the overall pattern.)

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