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(written by Lawrence Krubner, however indented passages are often quotes)

This is a good example of a site that functions really well as a nice side business, bringing in $2,000 a week.

If you think about the freemium business model as a spectrum (crude diagram below), then this change is definitely a shift to the left (towards more free):

[100% Free -------------------- Freemium -------------------- 100% Paid ]

But it seems to have worked well here in earning more (ironically). The tricky part about Freemium is where to draw the line between free and paid and the decision is different for every business. I read a great piece of advice recently which said (I’m paraphrasing) “If your site benefits from network effects (basically that the value of the site grows with the number of users) then you should give more things away for free, and if it doesn’t benefit from network effects then you should make more things paid.”