What killed the Blackberry?

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com, or follow me on Twitter.


Not saying this is typical, but here is my experience of Blackberry.
I was in IT support at the time they came out. One of the things I hated about IT support, and I found it common with most colleagues, was the idea that if you are in IT, every thing with a plug or batteries is some how part of an IT person’s skill set. Because we are the clever mysterious people who can fix the server, we must also be able to explain the MD’s new HiFi to him, fix the microwave or mobile phone, or some such.
So, out comes Blackberry and it suddenly becomes the executive’s toy of choice, and we were expected to support them. No one asked, there was no meeting or consideration, they just bought Blackberrys themselves, bought them in and expected us to be configuring and supporting them. Its was like a suddenly change in infrastructure that just arrived because individuals insisted on it. And because usually these were senior people, management expected us to play ball. It was kinda like the whole system being windows and one day some one installs Linux and expects it to be instantly supported and integrated, regardless of whether or not the company software actually ran on it. And early on, that wasn’t trivial.
So, what happened in my IT circles was that Blackberry got a bad name because its was a toy executives lumped on us with out any consideration, let alone some sort of discussion, and heaven forbid, planning. So, the sort of back ground vibe was negative, and for many I know, remains so.
So, even though all these years on it is likely to be very unfair, I still see Blackberry as representing arrogant unthinking executives and the resulting headaches, and there for negative.

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