Why did the blogosphere die?

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com

The original blogosphere was commercialized, to such an extent that it has almost wholly disappeared. In some ways, this is a great success, in other ways it is a great failure. I miss the blogosphere that existed from 2000 to 2007. This sums it up well:

A personal blog, a blog that is really your own, and not a channel of the The Daily Beast or Forbes or The Washington Post or what have you, is an iterated game with the purity of non-commercial social intercourse. The difference between hanging out and getting paid to hang out. Anyway, in old-school blogging, you put things out there, broadcast bits of your mind. You just give it away and in return maybe you get some attention, which is nice, and some gratitude, which is even nicer. The real return, though, is in the conclusions people draw about you based on what you have said, about what what you have said says about you, about what it means relative to what you used to say. People form expectations about you. They start to imagine a character of you, start to write a little story about you. Some of this is validating, some is irritating, and some is downright hateful. In any case it all contributes to self-definition, helps the blogger locate and comprehend himself as a node in the social world. We all lost something when the first-gen blogs and bloggers got bought up. Or, at any rate, those bloggers lost something. I’m proud of us all, but there’s also something ruinous about our success, such as it is. We left the garden behind. A guy’s got to eat. I mostly stopped blogging for myself because I thought I couldn’t afford to give it away. But I miss the personal gift economy of the original blogosphere, I miss the self it helped me make, and I want at least a little of it back.

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