The mission of the Smash Company is to promote innovation. We accept this definition of innovation:

The bourgeoisie cannot exist without constantly revolutionizing the instruments of production, and thereby the relations of production, and with them the whole relations of society. Conservation of the old modes of production in unaltered form, was, on the contrary, the first condition of existence for all earlier industrial classes. Constant revolutionizing of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. All fixed, fast frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into the air, all that is holy is profaned, and people are at last compelled to face with sober senses their real condition of life and their relations with their kind.

Karl Marx and Frederick Engels, 1848

We realize this is more an ideal to be aspired to than a reality that can ever be achieved, but we aspire to this with all our hearts.