End of the unacknowledged advertisement on social media?

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at: lawrence@krubner.com

Very slowly, the Internet is being forced to obey all the rules that apply to the rest of society:

Look at them, following rules! Only time will tell if these displays of somewhat honest business practices will stick or if they’re just playing along now while the story is still hot.

The Kardashian krackdown follows a report that the FTC is planning on getting tougher about sponsored content for all the C-list actors, reality stars and Instagram celebrities out there.

For now, an “ad” or “sp” hashtag will generally keep you out of trouble since it is technically an indicator of sponsorship. However, as far as truthful disclosure go, it’s pretty weak.

We’ll have to wait to see if a simple hashtag is enough for the FTC as they cut into the celebrity sponcon cash cow in order to keep us, the public, protected against spending our hard-earned money on waist trainers and at-home teeth whitening kits.

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