Google’s Featured Snippets are often drawn from fringe sites peddling crazy ideas

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:, or follow me on Twitter.


Google needs to invest in human experts who can judge what type of queries should produce a direct answer like this, Shulman said. “Or, at least in this case, not send an algorithm in search of an answer that isn’t simply ‘There is no evidence any American president has been a member of the Klan.’ It’d be great if instead of highlighting a bogus answer, it provided links to accessible, peer-reviewed scholarship.”

…What about a system that thinks Barack Obama is the current king of America — first because of an answer sourced from a Breitbart article, and now because of an article criticizing that answer?

Post external references

  1. 1