Groups is the thing that all social networks need

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:, or follow me on Twitter.

If there is anything that would cause danah boyd to “Just say no” it is probably collapsing contexts. And that is something that Google+ got right:

Google plus had circles

… so unlike with twitter I didn’t have to spam everyone to reach those two followers who’d actually care about that topic.

Example: I could add Norwegians I knew to my “Norwegians” circle so I could share links to Norwegian pages only to people I knew could read Norwegian.

Facebook has this as groups, and at this point I’ve several friends who are on Facebook only for the groups. Groups are sticky:

Peoples relationships and interests tend to be grouped by their circles. Whatsapp and Facebook groups seem to understand this which is why they are soo sticky.

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