How does Facebook undermine the open web?

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:


I’ve made exceptions a handful of times over the years, but as a general rule I refuse to link to anything on Facebook either, for the same reasons as Dave. Last week I linked to screenshots of a Facebook post to avoid linking to the original. The original post by Marc Haynes was public, which I know because I do not have a Facebook account, but here’s what it looks like for me without being a Facebook user — a full one-third of my window is covered by a pop-over trying to get me to sign in or sign up for Facebook. I will go out of my way to avoid linking to websites that are hostile to users with pop-overs. (For example, I’ve largely stopped linking to anything from Wired, because they have such an aggressive anti-ad-block detection scheme. Fuck them.)

You might think it’s hyperbole for Winer to say that Facebook is trying to kill the open web. But they are. I complain about Google AMP, but AMP is just a dangerous step toward a Google-owned walled garden — Facebook is designed from the ground up as an all-out attack on the open web. Marc Haynes’s Facebook post about Roger Moore is viewable by anyone, but:

It is not accessible to search engines. Search for “Marc Haynes Roger Moore” on any major search engine — DuckDuckGo, Google, Bing — and you will get hundreds of results. The story went viral, deservedly. But not only is the top result not Haynes’s original post on Facebook, his post doesn’t show up anywhere in the results because Facebook forbids search engines from indexing Facebook posts. Content that isn’t indexable by search engines is not part of the open web. (Even if I wanted to link to Haynes’s original post, how was I supposed to find it? I wound up with the original post URL via a Facebook-using friend who knows I prefer to link to original posts as a general rule.) The only way to find Facebook posts is through Facebook.