Princess Deena Aljuhani Abdulaziz to head Vogue Arabia

(written by lawrence krubner, however indented passages are often quotes). You can contact lawrence at:, or follow me on Twitter.


So it’s no surprise that she’d already appeared in New York’s fashion-on-the-streets Look Book section prior to this profile (there, she copped to loving Jessica Simpson’s lip gloss). The writer, Larocca, describes meeting Abdulaziz in front of Barneys New York in 2004:

She was well dressed but normally so for the neighborhood, an uptown woman out for a stroll in expensive but quiet versions of things: a Prada T-shirt, Miu Miu shoes, an Hermès bag. I was scouting for a photo shoot for this magazine’s “Look Book,” and we stopped her and asked her to pose. She declined at first, citing privacy concerns to do with her family. A picture in a magazine? Never! But her husband, the Saudi prince Sultan bin Fahad bin Nasser bin Abdulaziz, whom she married in her early 20s, encouraged her, and we took her picture right there on 61st Street.

At the time, Abdulaziz was a stay-at-home mom with three kids, living in both New York and Riyadh, where she later opened her own boutique, D’NA. She talks about going to extravagant parties attended solely by women back home:

When Abdulaziz is home in Riyadh, most socializing is segregated by sex, she explains, which means the fashion stakes are even higher. “Let’s face it,” she says, “who do we really dress for?” At these female-only parties, members of the country’s elite often wear full, current runway seasons hidden beneath abayas until the doors are closed, and some of the women in Abdulaziz’s set even employ makeup styles to replicate the accompanying runway beauty. “She told me, ‘Every single night, it’s basically the Met Ball,’” says one American friend who visited Abdulaziz in Riyadh.

“You’re never going to see an Arab girl trying to look like the French — lank hair, no makeup,” Abdulaziz explains. “I mean, no. That is not what we do.” She laughs. “Who thinks it looks better to not wear makeup?” She shakes her head at the inanity.

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